School of Management and Commerce organised a Faculty Development Program
School of Management and Commerce organised a Faculty Development Program, as per details mentioned below:
· Topic: Qualitative Research on NVIVO (*)
· Date & Time: 5th March (Saturday) from 8.30 AM-11.30 AM
· Venue: IG-07
· Facilitator: Dr Jaspreet Kaur, Associate Professor, Pearl Academy
Dr. Jaspreet Kaur is an Associate Professor at Pearl Academy with over 16 years of experience in marketing research. She has authored books on CRM and Service Marketing, and has more than 12 research papers in Scopus and ABDC journals. She is an AMT certified faculty from AIMA and has received the GRABS “Best Researcher Award” in 2008, and the ITSR “Best Researcher Award” in 2020. She has conducted over 55 FDPs and workshops on the topic of “Systematic Review and Meta Analysis” and “Qualitative Research with NVIVO”.
The session was very interactive and lively. Dr. Jaspreet Kaur gave hands on experience to the participants. The session was attended by Dr.ParulJhajharia, Dean, SMC and 50 faculty members of MRU.
NVivo is a software program used for qualitative and mixed-methods research, that helps to uncover richer insights and produce clearly articulated, defensible findings backed by rigorous evidence. Specifically, it is used for the analysis of unstructured text, audio, video, and image data, including (but not limited to) interviews, focus groups, surveys, social media, and journal articles
