To develop an understanding in the areas of marketing strategies, market segmentation and distribution channels, branding, packaging, R&D an industrial visit to mother dairy plant in Patparganj was scheduled for the students.                                    

 Mother Dairy plant is located within the ambit of lush green environment and state of the art technology. We were attended by Mr. R.K. Pillai, Head, TIS followed by Ms. Neha Rani, Executive, Mother Dairy Fruit & Vegetable Private Limited. Ms. Neha facilitated the round of the plant. There we were shown the process of purification, further filtrations, standardization, homogenization and pasteurization. Thereafter, the testing phase came whereby as per standards they check the quality and purity of the milk.

After the plant visit we all were offered with flavored milk and ice-cream.  Then we were taken to a discussion room where two videos were shown and all the queries regarding distribution channel, marketing strategies were resolved. Mother Dairy is also conserving environment by using solar panels, rainwater harvesting and effluent treatment plant to protect the environment.