FMS, MRIU, organized guest lecture by Mr. Anurag Dikshit Vice President Analytics, RBS on ‘Data Analytics’
Mr. Anurag Dikshit is Head of Savings & Investment products for Personal Business Banking, RBS. He is responsible for driving data analytics across personal banking product portfolio in order to achieve commercial financial targets. He has close to 19 years of data analytics experience across multiple domains such as Life sciences, Retail, CPG, Communication, Information Technology and Financial Services especially in Sales and Marketing Analytics. Previously, he has worked with Government of India and companies like IMRB, Cognizant Technology Services and Evalueserve India.
He shared his experience and the present scenario of data analytics market and how much data we are generating today is being analyzed. He warned the students about the risk and shared the opportunities data analytics have today. He talked about personalized marketing, big data, innovation, modeling, artificial intelligence and customer experience. He shared his experience of different clients he worked with regarding big data. He shared a lot of information about open banking. Mathematics and logic he believes will open the door for the students in future for better utilization of these informations. According to him, data analytics is the future for insights-driven organizations.