As a part of the ‘CEO Talks’ Segment, Faculty of Management Studies, Manav Rachna International Institute of Research and Studies welcomed a well-known business strategist, columnist and an Author of “Storm the Norm”- Ms. Anisha Motwani, for a guest lecture on“What it takes for businesses to ‘Storm the Norm’ of their industry?”. Ms. Anisha Motwani has a rich experience of over 25 years in diverse industries- advertising, auto-manufacturing, financial and health services.

During her interaction with the students, she focused on the paradigm shift observed in different industries only based on insights and gaps. She threw light on the live cases like MTR, Maggi, Uber, SpaceX etc. which deviated from the conventional route to venture into something new and reign in their own specific industries. She concluded the lecture by stating that the only way for the sustainance of the product and the brand is to deviate, transform, progressively change and finally “Storm the Norm”.