A global perspective and understanding of International Business provide inputs and insights to the participants. In this regard, a sound knowledge of the different societies, cultures, markets, and business is of utmost importance for the students of International Business. In this regard, Students of the Department of UG Program, Faculty of Management Studies BBA Global International Business, participated in a 4-week particular study abroad program from Auckland Institute of Studies, New Zealand.

The program is intended to provide students with an academic delivery of 18 Credits Business program, which consists of 180 hrs of learning. The first two weeks of the course involved special topics regarding Digital Marketing and its use in business. The classes aim to analyze, evaluate and create a business proposal and strategy in a market-based context. In a standard scenario, the classes are planned to be conducted face to face by AIS faculty. However, due to the pandemic and border restrictions, the current academic delivery has been organized through an online portal.

The students have also been provided with online study materials regarding our course curriculum through student portal access. The learnings from these classes are effective due to their interactive, practical, research-based analysis and assessments to make the participant evaluate their progress as they proceed.