Department of Management and Commerce organized a Webinar on Topic: Behavioral Science of Marketing. The guest speaker of the day was Mr. Shoury Gupta, Head of Marketing at ValueFirst.

This webinar was attended by the students of BBA (fourth and sixth semesters). The total number of participants was 63. Mr. Shoury is an alumnus of Shri Ram College of Commerce (India), SDA Bocconi School of Management (Italy), and Yale School of Management (US).

 He has now been in the marketing space for over seven years.  His past experiences include brand marketing and strategy roles at U2opia Mobile, TrulyMadly and Delhi Daredevils.

He also co-founded Old Cheese Media (experiential marketing agency that got acquired by a client) and Turntable Productions (story-tellers). In his session, he covered topics like uncovering real drivers of consumer choice, Dive deep into how consumer’s brain works in intuitive and reflective ways, engage with consumers across the journey, why marketing should be the inspiration and not transactional?