Dr Samir Kapur, Senior Vice President, Adfactors, delivered a lecture on ‘Stakeholder Management and Communication’ as a guest faculty at FMeH, MRIU recently. Giving an overview of the corporate scenario in the present times, the veteran PR professional emphasized on the need for deft management of stakeholders as they are critical to a project’s success on account of the influence they can hold over the successful delivery of the outcomes. Executives can make a big difference to the success of a business simply by understanding the stakeholders and what they want. He spoke of classification of stakeholders as dormant, discretionary, demanding, dangerous, dependent and definitive on the basis of power, urgency and legitimacy. He said business is all about creating value for the stakeholders and the task of the executives is to create as much value for the stakeholders as possible.

He also discussed various challenges that the executives face to address the interests of the stakeholders in turbulent times. The Lecture was quite informative and interactive. Students’ queries were keenly resolved by Dr Samir Kapur.